The reason for the big variance in pricing lies in the fax list level of targeting that a list provider offers. A very specific, targeted list that has email & direct mail addresses, telephone and fax numbers will often be more costly. There are several things to consider fax list before buying a marketing list. Mailing address validation. Most marketing list providers subscribe to The United States Postal Service National Change of Address NCO database. This database tracks the whereabouts fax list of the more than 4 million businesses that relocate every year.
Ensuring that your list is NCO validated will help fax list reduce the volume of returned mail from your marketing program. Check the data fields for required fax list information. Depending on your product or service, it may be important to know if the accountants on your list are a Certified Public Accountants ("CPA"), an Enrolled Agents ("EA") which signifies specialization with taxation fax list as they are appointed by the IRS, or if they are a Certified Fraud Examiner fax list .
Some marketing list providers rent their email lists while fax list others sell their marketing lists. The benefit of purchasing list of accountants is that you will own the data and you will be able to market to it as often as needed. Often, rented lists are more fax list costly largely because these are the highly targeted lists. Regardless of whether you buy or rent a list, it is important for you to test your marketing piece before you engage in a full scale marketing promotion. It is fax list also important to ensure that you have the proper metrics in place so you can track the results of any marketing program.